When Arby’s Restaurant Group was renovating their chain of restaurants, they faced some questions. What happens to the customers when a restaurant closes for renovation? Where do they go? And do they come back when the restaurant reopens?
Mapping point of sale (POS) data in Tableau, the Business Intelligence team monitored the flow of customers to nearby locations during renovation periods, tracking remodel progress by week and overall return on investment.
“In the remodel, we plotted the stores, their latitude and longitude, on a map in Tableau. We would animate it over time, and as a store closed for remodel, you would see sales grow for the stores around it,” said Karl Riddett, Manager of Business Intelligence and Analytics.
When the restaurants reopened, they saw customers flocking to renovated stores, proving that a fresh look attracted more business.
“The remodel dashboard specifically allows our CFO and VP of Finance and development officers to see how well the remodels are performing,” said Karl. “The data showed that we need to spend more money remodelling our restaurants, freshening up the look. That it really has helped the business.”
Based on this knowledge, Arby’s executed five times the amount of remodels within a year and continued this effort throughout the following year.