As Brown-Forman modernized its data infrastructure, finding a visual analytics platform was the next logical step.
“We were modernizing our whole data set. We landed on Cloudera as our logical file structure and we have an ETL tool, which is Talend,” shares Tim. “We're bringing all this information in, we're putting it where it's readily accessible. We needed a tool that could take all of that great data and information and allow us to turn it into an insight.”
When Tim Nall, Senior Vice President and Chief Information Officer started searching for a visual analytics solution, he preferred a subscription model.
“We were very comfortable with a subscription model. We’re with Salesforce, we're with G-Suite, and we’re with Workday. This is how we operate,” explains Tim. “The subscription pricing model was a major factor in our decision to deploy Tableau as our enterprise-wide visual analytics platform.”
Brown-Forman adopted Tableau Desktop and Server in January of 2017. With subscription pricing, the company could quickly scale to around 1,000 global employees. And the added flexibility of a subscription model allows Brown-Forman to scale up or down as needs change.
“You can start at any size you want. You can start with a big bang and go all out with your entire employee population if you so choose or you can start with a manageable number of people and allow it to scale up,” says Tim.
“If we determine that somebody needs to be a Tableau Desktop user and have that full-blown capability to build the models that we're after, then we can make a phone call and add that person.”
As more employees get excited about Tableau, Tim plans to expand licenses across the organization: “We plan to continue expanding Tableau to glean insights from everything from our global auditing process data to regulatory and plant issues to pricing and promotional effectiveness.”