Perform what-if analyses on real-time data at lightning speed.

As new pharma markets emerge and expand, it's crucial that you make informed decisions about where to invest your capital and resources. Tableau allows all your business users to do on-the-fly analyses of pharma market growth, leveraging the most current sales and market data, and make business decisions quickly based on how well projections compare to goals.

In this example, a pharma company has empowered its employees to do what-if modeling based on projected growth of animal, human OTC and human Rx markets. Move the growth indicators on the upper-left side to see how different growth rates combine with historical performance to predict revenue, profit and demand across these segments.